Projects

chéri

Brand Identity​

bridge

UX Design

photography

A hypothetical lotion brand, chéri aims to remove gender-biased branding. This is reflected in the brand's name, Chéri, which means darling in French in the masculine form. Locally produced, Singapore’s national identity is emphasized in the product labels that feature illustrations of prominent buildings and sites in Singapore.

SCAD Fluxathon First Place Winner

 

bridge aims to bring communities together, by educating individuals on political issues and neutralize the political divide in the tense political scene today.

美 (beauty in chinese) shows beauty in various shapes and sizes, featuring an all-Asian cast.

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Head on to @cheriecart for updates on my art.

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